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How to turn A Dying Category into a Protected Species

How to turn A Dying Category into a Protected Species

The lesson behind Heineken’s “Pub Museums”: when you frame it as history, people fight to keep it alive.

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1
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When David Beckham sold beer - but not in the way you think

When David Beckham sold beer - but not in the way you think

Inside Stella Artois’ anti-endorsement endorsement—and a simple framework for making icons work harder by showing less.

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1
brandbrand
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When a Tattoo Replaces a Form

When a Tattoo Replaces a Form

How #OptInk turned organ donation from paperwork into identity

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1
brandbrand
+4+4
Fabric of England: When a Shirt Says What a Slogan Can’t

Fabric of England: When a Shirt Says What a Slogan Can’t

How one jersey did more than a hundred anti-racism posters

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1
brandbrand
+4+4
The Currency of Well-Being: A Viral Campaign by Japan

The Currency of Well-Being: A Viral Campaign by Japan

How Nikkei Reframed Reality!

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1
brandbrand
+4+4
They went to watch a romcom, ended up watching a horror film starring... their own child. [Free Resource Issue]

They went to watch a romcom, ended up watching a horror film starring... their own child. [Free Resource Issue]

When "sharenting" goes wrong: Deepfakes, data, and a message from Ella.

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1
brandbrand
+4+4
From Berger to King, and then to Cannes

From Berger to King, and then to Cannes

Burger King stunned everyone with a blinder

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1
brandbrand
+4+4
Are we in the metaverse or are we actually in denial?

Are we in the metaverse or are we actually in denial?

How Krungsri’s ‘Metaverrrrrrr’ called out marketing’s collective cringe

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1
brandbrand
+4+4
This had a weird brief: National Crisis

This had a weird brief: National Crisis

How Skip Express Lane turned inflation into a content strategy

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1
brandbrand
+4+4
KFC FCK'd up. Here's how they fixed it.

KFC FCK'd up. Here's how they fixed it.

Why KFC’s “FCK” apology remains the gold standard for brand humility

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1
brandbrand
+4+4
Forget Your Media Plan. Find a Couch.

Forget Your Media Plan. Find a Couch.

Facebook ironically marketed themselves with a...meme?

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1
brandbrand
+4+4
Can you 'save' your favorite Characters from dying?

Can you 'save' your favorite Characters from dying?

Seguros del Estado and RCN TV let's you 'Insure' your characters!

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1
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