Archive
brand
+4
Apr 1, 2026
•
6 min read
How one kid took on Ogilvy (and others)
#Chatpat shows how to kill compassion fatigue by making one person impossible to ignore.
brand
+4
Mar 25, 2026
•
6 min read
Read this if your brand has the Spiderman Meme Problem
Sweden didn’t fix a branding problem with more ads. They fixed it by drawing a sharper line around who they are, and who they aren’t.
brand
+4
Mar 18, 2026
•
5 min read
Peak rivalry: Burger King turned McDonald’s into a coupon machine
The Whopper Detour is a masterclass in applied psychology, competitive mischief, and using your rival’s real estate as your media plan.
brand
+4
Mar 11, 2026
•
5 min read
Latest job AI stole: Grandma?!
How O2 flipped the script on a HUGE problem
brand
+2
Mar 4, 2026
•
3 min read
Selling a technical product? Stop explaining it.
Axion sold “less friction” by making you feel calm in a moment that should’ve been chaos.
...