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Netflix, Facebook, and Burger King all used the same dirty trick

They didn’t buy attention. They borrowed it, added one tiny mechanic, and let the crowd do the rest.

Guru Nicketan, +1

Heavy competition? Get people to burn your rival's ads.

Apr 15, 2026

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2 min read

Heavy competition? Get people to burn your rival's ads.

How Burger King burnt McDonalds without touching a matchstick

Guru Nicketan

The Power of Less: FedEx's "Color Bars" and the Art of Limitation

Apr 8, 2026

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5 min read

The Power of Less: FedEx's "Color Bars" and the Art of Limitation

How FedEx's simplistic campaign created such a huge impact, that too during the SuperBowl.

Abbhinav Kastura, +1

brand

Apr 1, 2026

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6 min read

How one kid took on Ogilvy (and others)

#Chatpat shows how to kill compassion fatigue by making one person impossible to ignore.

Abbhinav Kastura, +1

brand

Mar 25, 2026

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6 min read

Read this if your brand has the Spiderman Meme Problem

Sweden didn’t fix a branding problem with more ads. They fixed it by drawing a sharper line around who they are, and who they aren’t.

Abbhinav Kastura, +1

brand

Peak rivalry: Burger King turned McDonald’s into a coupon machine

Mar 18, 2026

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5 min read

Peak rivalry: Burger King turned McDonald’s into a coupon machine

The Whopper Detour is a masterclass in applied psychology, competitive mischief, and using your rival’s real estate as your media plan.

Abbhinav Kastura, +1

brand

Mar 11, 2026

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5 min read

Latest job AI stole: Grandma?!

How O2 flipped the script on a HUGE problem

Abbhinav Kastura, +1

brand

Selling a technical product? Stop explaining it.

Mar 4, 2026

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3 min read

Selling a technical product? Stop explaining it.

Axion sold “less friction” by making you feel calm in a moment that should’ve been chaos.

Abbhinav Kastura, +1

brand

RICE RICE BABY: Good Ads Change Behavior

Feb 25, 2026

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6 min read

RICE RICE BABY: Good Ads Change Behavior

How a Greek wedding ritual became a masterclass in changing behavior without attacking identity

Abbhinav Kastura, +1

brand

British Airways made the perfect use case for AI+Human ads

Feb 18, 2026

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4 min read

British Airways made the perfect use case for AI+Human ads

How to blend familiar with novel by zooming in... and how technology can help

Abbhinav Kastura, +1

brand

Feb 11, 2026

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3 min read

Your ad budget could be... Rent money.

Heineken's “Starring Bars” move is what happens when a brand stops using community spaces as sets and starts treating them as partners.

Abbhinav Kastura, +1

brand

Anti -Throw Up - Campaign: turn your product's 'victim' into its loudest advocate

Feb 4, 2026

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6 min read

Anti -Throw Up - Campaign: turn your product's 'victim' into its loudest advocate

To create a category, you need an enemy. The enemy can sometimes become an ally.

Abbhinav Kastura, +1

...

Netflix, Facebook, and Burger King all used the same dirty trick

Heavy competition? Get people to burn your rival's ads.

The Power of Less: FedEx's "Color Bars" and the Art of Limitation

How one kid took on Ogilvy (and others)

Read this if your brand has the Spiderman Meme Problem

Peak rivalry: Burger King turned McDonald’s into a coupon machine

Latest job AI stole: Grandma?!

Selling a technical product? Stop explaining it.

RICE RICE BABY: Good Ads Change Behavior

British Airways made the perfect use case for AI+Human ads

Your ad budget could be... Rent money.

Anti -Throw Up - Campaign: turn your product's 'victim' into its loudest advocate

Figment

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