So that ordinary guys can have the night of their lives someplace else.
....and we can't seem to handle it!
Carlsberg helped deepen friendships (and break some too)
How Tide exaggerated the f**k out of their customers' pain point to make a HILARIOUS ad
How Santec highlighted their features and the result cleverly
Reality is stranger than fiction. Nat Geo knows that better than anyone else.
How NIVEA mastered the "Show, Don't Tell" Credo
To highlight how we're all doing the same
How you can speak to your audience by listening to them first
How Guinness goes against the grain to cement its product
How Nike tapped into customer authenticity to deliver location based marketing
How to grab attention, and also keep it.
