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+4

All the women in this town sound like your uncle... here's why!

May 21, 2025

•

6 min read

All the women in this town sound like your uncle... here's why!

A football stadium ad so weirdly perfect, it deserves its own fan section.

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

brand

+4

Cut Everything You Don’t Need. Then Cut Again.

May 14, 2025

•

4 min read

Cut Everything You Don’t Need. Then Cut Again.

Land Rover South Africa reminds us that real craft isn’t about adding complexity...it’s about daring to strip it away.

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

brand

+4

Make the product the director, not the star

May 7, 2025

•

4 min read

Make the product the director, not the star

Why Chrome’s quiet, unforgettable “Dear Sophie” is a masterclass in humble storytelling and emotional design.

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

brand

+4

Can superheroes heal Trauma?

Apr 30, 2025

•

5 min read

Can superheroes heal Trauma?

Inside the War Child campaign that turns childhood fantasy into an unforgettable protest.

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

brand

+4

The Walk That Made the Whole Room Go Quiet!

Apr 23, 2025

•

4 min read

The Walk That Made the Whole Room Go Quiet!

How bridal fashion was used to deliver commentary on society

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

brand

+4

Nothing ages like Fine Wine, especially Fine Wine?!

Apr 16, 2025

•

5 min read

Nothing ages like Fine Wine, especially Fine Wine?!

Bordeaux's campaign is aging... terribly!

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

brand

+4

Using your data for 'insights'? Do better!

Apr 9, 2025

•

5 min read

Using your data for 'insights'? Do better!

Data without storytelling is just information.

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

brand

+4

Turning an Abstract Crisis into a Visual Reality: WWF Brasil’s Deforested Field Campaign

Apr 2, 2025

•

5 min read

Turning an Abstract Crisis into a Visual Reality: WWF Brasil’s Deforested Field Campaign

How WWF Brasil nailed 'Show and tell'

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

brand

+4

You should stop representing and start visualising

Mar 26, 2025

•

5 min read

You should stop representing and start visualising

How Anador nailed visualizing the problem their product solves

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

brand

+4

Flaunt your flaws - really.

Mar 19, 2025

•

6 min read

Flaunt your flaws - really.

How a little self-awareness can do a lot for your brand

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

brand

+4

They really said F*** the poor!😱

Mar 12, 2025

•

5 min read

They really said F*** the poor!😱

The Pillion Trust called people out in truly epic fashion

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

brand

+4

52 weeks of Figment!

Mar 5, 2025

•

8 min read

52 weeks of Figment!

1 year of ads, 1 year of brilliant ideas. What's next?

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1
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