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How WWF hit Ctrl+S on the planet

Feb 26, 2025

•

5 min read

How WWF hit Ctrl+S on the planet

How everyday technology can be a great tool for advertising, and more.

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

brand

+4

What is the opposite of Emotional Blackmail?

Feb 19, 2025

•

4 min read

What is the opposite of Emotional Blackmail?

How Volkswagen used emotional nudging to come up with a wholesome campaign

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

brand

+4

How to avoid an expensive divorce 101

Feb 12, 2025

•

6 min read

How to avoid an expensive divorce 101

What B2B Marketing and Jay Z teach you about picking a partner brand

Abbhinav Kastura
Abbhinav Kastura

brand

+4

They hired Soldiers to be Call of Duty Characters

Feb 5, 2025

•

5 min read

They hired Soldiers to be Call of Duty Characters

You don't really need VR to be immersive, you know?

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

brand

+4

HEY YOU! Get back to your New Years Resolution.

Jan 29, 2025

•

6 min read

HEY YOU! Get back to your New Years Resolution.

Find your greatness.

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

brand

+4

They held the most provocative fashion show...ever.

Jan 22, 2025

•

6 min read

They held the most provocative fashion show...ever.

Where creativity met cultural critique.

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

brand

+4

AI should foster a culture of art appreciation instead of...

Jan 15, 2025

•

6 min read

AI should foster a culture of art appreciation instead of...

....stealing artists' jobs or replacing them

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

brand

+4

Hot Guys, Assemble here.

Jan 8, 2025

•

5 min read

Hot Guys, Assemble here.

So that ordinary guys can have the night of their lives someplace else.

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

brand

+4

Nike has sponsored us...

Jan 1, 2025

•

8 min read

Nike has sponsored us...

....and we can't seem to handle it!

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

brand

+4

I'm gonna be prank with you

Dec 25, 2024

•

5 min read

I'm gonna be prank with you

Carlsberg helped deepen friendships (and break some too)

Abbhinav Kastura
Abbhinav Kastura

brand

+4

Ever wanted to punch a... stain?

Dec 18, 2024

•

5 min read

Ever wanted to punch a... stain?

How Tide exaggerated the f**k out of their customers' pain point to make a HILARIOUS ad

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

brand

+4

Make your product market itself

Dec 11, 2024

•

5 min read

Make your product market itself

How Santec highlighted their features and the result cleverly

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1
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