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Marketing

+2

Highlight your enemies. Really.

Jun 19, 2024

•

5 min read

Highlight your enemies. Really.

How a British Brand made a villain out of an everyday consumer

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

Marketing

+2

Honesty is the best policy, at least according to your customers

Jun 12, 2024

•

4 min read

Honesty is the best policy, at least according to your customers

How transparency can make your brand stand out

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

Marketing

+2

Only Pride, No Prejudice

Jun 5, 2024

•

3 min read

Only Pride, No Prejudice

Social Experiment Videos Done Right!

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

Marketing

+2

GAMECEPTION - A game within a game

May 29, 2024

•

5 min read

GAMECEPTION - A game within a game

How Gamification will increase brand engagement!

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

Marketing

+2

Location, Location, Location! The Adage is true.

May 22, 2024

•

4 min read

Location, Location, Location! The Adage is true.

Key to make your ads more impactful

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

Marketing

+2

You just had to be there... Goosebumps!

May 15, 2024

•

5 min read

You just had to be there... Goosebumps!

How to use technology to create nostalgia

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

Marketing

+2

Does Slow and Steady Always Win the *Brand* Race?

May 8, 2024

•

5 min read

Does Slow and Steady Always Win the *Brand* Race?

How Guinness (s)nailed it! Most rewatchable ad ever!

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

Marketing

+2

How to spot fake brands? A lesson in marketing

May 1, 2024

•

3 min read

How to spot fake brands? A lesson in marketing

DIESEL - Masterclass in dealing with Counterfeit Culture

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

Marketing

+2

Twisti-monial ads by big brands!

Apr 24, 2024

•

4 min read

Twisti-monial ads by big brands!

Do testimonial ads really work?

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

Marketing

+2

Readers (Don't) Digest

Apr 17, 2024

•

4 min read

Readers (Don't) Digest

Secret to CRED and Tanmay Ads - the 90/10 rule!

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1
We just got sold for $2 Million...

Apr 10, 2024

•

4 min read

We just got sold for $2 Million...

..in Monopoly Money

Abbhinav Kastura
Abbhinav Kastura

Marketing

+2

Issue #4 - This is why Ryan Reynolds is a billionaire!

Apr 3, 2024

•

4 min read

Issue #4 - This is why Ryan Reynolds is a billionaire!

He's a single man content company

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1
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