LogoFigment
Login
Subscribe
LogoFigment

Archive

brand

+4

Reality > Fiction.

Dec 4, 2024

•

5 min read

Reality > Fiction.

Reality is stranger than fiction. Nat Geo knows that better than anyone else.

Abbhinav Kastura
Abbhinav Kastura

brand

+3

Seeing is believing. Doing is...?

Nov 27, 2024

•

5 min read

Seeing is believing. Doing is...?

How NIVEA mastered the "Show, Don't Tell" Credo

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

brand

+3

They buried $250,000

Nov 20, 2024

•

6 min read

They buried $250,000

To highlight how we're all doing the same

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

brand

+3

Notorious Drug Lord, Aspiring Politician, Spanish Teacher...?

Nov 13, 2024

•

5 min read

Notorious Drug Lord, Aspiring Politician, Spanish Teacher...?

How you can speak to your audience by listening to them first

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

brand

+3

Guinness: Worth the wait.

Nov 6, 2024

•

7 min read

Guinness: Worth the wait.

How Guinness goes against the grain to cement its product

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

brand

+3

Grit through humor? JUST DO IT.

Oct 30, 2024

•

6 min read

Grit through humor? JUST DO IT.

How Nike tapped into customer authenticity to deliver location based marketing

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

brand

+3

Your attention, please?

Oct 23, 2024

•

5 min read

Your attention, please?

How to grab attention, and also keep it.

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

brand

+3

Who let the dog...in?!

Oct 16, 2024

•

6 min read

Who let the dog...in?!

How tapping into 'cute' can help you grab attention

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

brand

+4

Honesty is the best policy

Oct 9, 2024

•

6 min read

Honesty is the best policy

What do politicians really mean with their ad campaigns?

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1
The Sound of... Everything

Oct 2, 2024

•

5 min read

The Sound of... Everything

How to adapt for a generation that prefers experience over materialism

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

brand

+3

Storytelling? Minimal. Impact? Maximum.

Sep 25, 2024

•

5 min read

Storytelling? Minimal. Impact? Maximum.

Jeep stood out - quite literally.

Abbhinav Kastura
Abbhinav Kastura

Marketing

+2

Prove them wrong.

Sep 18, 2024

•

4 min read

Prove them wrong.

How Lidl did made 'extraordinary' ordinary, and vice versa.

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1
1...5678910
Figment

Figment

Viral Ads Explained Simply


Home

Posts

© 2026 Figment.
beehiivPowered by beehiiv