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Resolutions often fade within the first 20 days, but what if greatness wasn’t about ticking boxes or achieving milestones? What if it was simply about showing up, trying, and moving forward? Nike’s “Find Your Greatness: Jogger” challenges us to rethink what it means to be great—and proves that it’s not reserved for the extraordinary but for anyone willing to put in the work.

As someone who almost fell off the wagon, I knew I had to get back. This ad truly helped me reframe what it means to find my greatness and break past my mental blocks.

And, I just did it.

Campaign: “Find Your Greatness: Jogger”

Client: Nike

The Big Idea:
What does greatness look like? Nike shifts the spotlight from elite athletes and world-record breakers to an everyday individual. The ad features a single jogger on a quiet road, running not for fame or glory but simply for the act of running. The visual simplicity is matched by an equally powerful message: greatness isn’t rare—it’s something we all have the capacity to achieve. It’s not about the scale of the effort but the mindset behind it.

The campaign redefines greatness, framing it as something within reach for everyone, whether you’re lacing up for your first run or chasing your personal best. By stripping away the glamour and focusing on the raw, human side of effort, Nike inspires us to stop idolizing greatness and start finding it in ourselves.

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Why This Works:

1. Relatable, Not Aspirational:
   By spotlighting an average jogger instead of an elite athlete, Nike connects with everyday people. It reminds us that greatness isn’t a podium-exclusive concept—it’s accessible to all.

2. Simplicity That Speaks Volumes:
   The stripped-down visuals of a lone jogger against a quiet backdrop amplify the message. It’s not about theatrics; it’s about effort and perseverance.

3. Reframing Greatness:
   The campaign flips the script on traditional definitions of greatness, encouraging everyone to redefine it for themselves—not as a singular achievement but as an ongoing mindset.

Why the Execution Matters:

The brilliance of this campaign lies in its understated execution. Imagine if Nike had used a high-energy montage of athletes smashing records—it might have been impressive but less relatable. By focusing on an everyday individual, Nike transforms the jogger into a universal symbol of effort. This deliberate choice makes the campaign resonate with a broader audience, reinforcing that greatness isn’t a destination but a journey.

Execution Tips for Brands:

1. Make It Personal: Highlight everyday people to show that big achievements start with small, consistent efforts.

2. Strip It Down: Sometimes, simplicity speaks louder than spectacle. Let the message shine without overcomplicating the execution.

3. Challenge Definitions: Reframe common ideas like “success” or “greatness” to make them more inclusive and relatable to your audience.

Nike’s “Find Your Greatness: Jogger” reminds us that greatness isn’t about medals or records—it’s about persistence, consistency, and the quiet courage to keep showing up. It’s found in every step, every stumble, and every ounce of effort we put into becoming better than we were yesterday. As we step into 2025, let’s embrace greatness as a daily pursuit, not a distant goal. Whether you’re starting small or aiming high, remember: greatness doesn’t come from extraordinary moments—it’s built in the ordinary ones. So take that first step, and keep going. Because greatness isn’t waiting at the finish line—it’s right there in the journey.

Figment is written by Abbhinav Kastura, a writer/producer who has spent a decade making impactful internet videos and Guru Nicketan, an advertising nerd, B2B Marketer, stand-up comedian, and a film buff.