Archive
brand
+4
Aug 13, 2025
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4 min read
Why This Wheelchair Ad Is Funnier Than Your Brand’s Last Campaign
Jaccede’s wheelchair ad will make you rethink how you frame your product.
brand
+4
Aug 6, 2025
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4 min read
Seen a simple spectacle?
Gatorade celebrated 50 years - had to a be a BIG ad, right? Yes, but not how you think
brand
+4
Jul 30, 2025
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5 min read
Be the Hymn, Not the Hero - How Razorpay made heroes out of their customers
Let your brand be the altar. Not the idol.
brand
+4
Jul 23, 2025
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4 min read
They lied to us! ... And it worked.
This campaign broke hearts, won awards, and bent the truth.
brand
+4
Jul 16, 2025
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5 min read
Starbucks Would Never Do This. Maybe That’s the Problem.
McDonald's proved what the "Listen to your customers" advice can actually do for a brand
brand
+4
Jul 9, 2025
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5 min read
“I Can’t Reach My Charger” – And Other Global Crises
When satire tries to punch up, but borrows imagery from the very people it wants to help.
brand
+4
Jul 2, 2025
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5 min read
British Airways brought Harry Potter magic to the real world
How to stand out in an industry that's known for *yawn* ads
brand
+4
Jun 25, 2025
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4 min read
This Rescue Ad Was Tone Deaf
...and that's exactly why it worked, as a food ad
brand
+4
Jun 18, 2025
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5 min read
Can an ad about war make you hopeful?
How Sainsbury spoke with silence
brand
+4
Jun 11, 2025
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4 min read
When Your Product Carries History, Not Just Horsepower, you don't need to advertise
The story behind Bajaj V, the motorcycle that was made from a war hero.
