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Are we in the metaverse or are we actually in denial?

Nov 5, 2025

•

5 min read

Are we in the metaverse or are we actually in denial?

How Krungsri’s ‘Metaverrrrrrr’ called out marketing’s collective cringe

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

brand

+4

This had a weird brief: National Crisis

Oct 29, 2025

•

5 min read

This had a weird brief: National Crisis

How Skip Express Lane turned inflation into a content strategy

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

brand

+4

KFC FCK'd up. Here's how they fixed it.

Oct 22, 2025

•

6 min read

KFC FCK'd up. Here's how they fixed it.

Why KFC’s “FCK” apology remains the gold standard for brand humility

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

brand

+4

Forget Your Media Plan. Find a Couch.

Oct 15, 2025

•

4 min read

Forget Your Media Plan. Find a Couch.

Facebook ironically marketed themselves with a...meme?

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

brand

+4

Can you 'save' your favorite Characters from dying?

Oct 8, 2025

•

5 min read

Can you 'save' your favorite Characters from dying?

Seguros del Estado and RCN TV let's you 'Insure' your characters!

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

brand

+4

How IKEA tapped into the f***boy playbook to sell mattresses

Oct 1, 2025

•

4 min read

How IKEA tapped into the f***boy playbook to sell mattresses

IKEA’s “You Up?” stunt worked harder than 100 billboards

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

brand

+4

Netflix Hijacked Tennis’ Most Sacred Ritual

Sep 24, 2025

•

4 min read

Netflix Hijacked Tennis’ Most Sacred Ritual

How superstar Alcaraz became the talk of the town for one small gesture

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

brand

+4

This cheeky ad gave superhero victims a voice.

Sep 17, 2025

•

5 min read

This cheeky ad gave superhero victims a voice.

How Tide flipped the script and made a memorable marketing campaign

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

brand

+4

WHY EMINEM IS THE GOAT

Sep 10, 2025

•

5 min read

WHY EMINEM IS THE GOAT

Nothing embodies grit like Eminem and the hero of this Ad - Detroit

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

brand

+4

The Future of Advertising Isn’t AI. It’s Taste.

Sep 3, 2025

•

6 min read

The Future of Advertising Isn’t AI. It’s Taste.

This multi-billion dollar, well-loved brand took the heat for mindlessly jumping on the bandwagon. And this is after they made an aptly named ad with AI.

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

brand

+4

This Hackathon Got a Minister Fired

Aug 27, 2025

•

5 min read

This Hackathon Got a Minister Fired

And it started with a viral video

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1

brand

+4

DON'T BE A SUGAR DADDY!

Aug 20, 2025

•

4 min read

DON'T BE A SUGAR DADDY!

From sodas to sauces, we’re overdosing daily without noticing. Nas Grunt showed us how.

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1
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