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Forget Your Media Plan. Find a Couch.
7 hours ago

Forget Your Media Plan. Find a Couch.

Facebook ironically marketed themselves with a...meme?

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1
brandbrand
+4+4
Can you 'save' your favorite Characters from dying?
Oct 08, 2025

Can you 'save' your favorite Characters from dying?

Seguros del Estado and RCN TV let's you 'Insure' your characters!

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1
brandbrand
+4+4
How IKEA tapped into the f***boy playbook to sell mattresses
Oct 01, 2025

How IKEA tapped into the f***boy playbook to sell mattresses

IKEA’s “You Up?” stunt worked harder than 100 billboards

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1
brandbrand
+4+4
Netflix Hijacked Tennis’ Most Sacred Ritual
Sep 24, 2025

Netflix Hijacked Tennis’ Most Sacred Ritual

How superstar Alcaraz became the talk of the town for one small gesture

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1
brandbrand
+4+4
This cheeky ad gave superhero victims a voice.
Sep 17, 2025

This cheeky ad gave superhero victims a voice.

How Tide flipped the script and made a memorable marketing campaign

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1
brandbrand
+4+4
WHY EMINEM IS THE GOAT
Sep 10, 2025

WHY EMINEM IS THE GOAT

Nothing embodies grit like Eminem and the hero of this Ad - Detroit

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1
brandbrand
+4+4
The Future of Advertising Isn’t AI. It’s Taste.
Sep 03, 2025

The Future of Advertising Isn’t AI. It’s Taste.

This multi-billion dollar, well-loved brand took the heat for mindlessly jumping on the bandwagon. And this is after they made an aptly named ad with AI.

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1
brandbrand
+4+4
This Hackathon Got a Minister Fired
Aug 27, 2025

This Hackathon Got a Minister Fired

And it started with a viral video

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1
brandbrand
+4+4
DON'T BE A SUGAR DADDY!
Aug 20, 2025

DON'T BE A SUGAR DADDY!

From sodas to sauces, we’re overdosing daily without noticing. Nas Grunt showed us how.

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1
brandbrand
+4+4
Why This Wheelchair Ad Is Funnier Than Your Brand’s Last Campaign
Aug 13, 2025

Why This Wheelchair Ad Is Funnier Than Your Brand’s Last Campaign

Jaccede’s wheelchair ad will make you rethink how you frame your product.

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1
brandbrand
+4+4
Seen a simple spectacle?
Aug 06, 2025

Seen a simple spectacle?

Gatorade celebrated 50 years - had to a be a BIG ad, right? Yes, but not how you think

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1
brandbrand
+4+4
Be the Hymn, Not the Hero - How Razorpay made heroes out of their customers
Jul 30, 2025

Be the Hymn, Not the Hero - How Razorpay made heroes out of their customers

Let your brand be the altar. Not the idol.

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1
Viral Ads Explained Simply

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Viral Ads Explained Simply

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