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This Hackathon Got a Minister Fired
Aug 27, 2025

This Hackathon Got a Minister Fired

And it started with a viral video

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1
brandbrand
+4+4
DON'T BE A SUGAR DADDY!
Aug 20, 2025

DON'T BE A SUGAR DADDY!

From sodas to sauces, we’re overdosing daily without noticing. Nas Grunt showed us how.

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1
brandbrand
+4+4
Why This Wheelchair Ad Is Funnier Than Your Brand’s Last Campaign
Aug 13, 2025

Why This Wheelchair Ad Is Funnier Than Your Brand’s Last Campaign

Jaccede’s wheelchair ad will make you rethink how you frame your product.

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1
brandbrand
+4+4
Seen a simple spectacle?
Aug 06, 2025

Seen a simple spectacle?

Gatorade celebrated 50 years - had to a be a BIG ad, right? Yes, but not how you think

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1
brandbrand
+4+4
Be the Hymn, Not the Hero - How Razorpay made heroes out of their customers
Jul 30, 2025

Be the Hymn, Not the Hero - How Razorpay made heroes out of their customers

Let your brand be the altar. Not the idol.

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1
brandbrand
+4+4
They lied to us! ... And it worked.
Jul 23, 2025

They lied to us! ... And it worked.

This campaign broke hearts, won awards, and bent the truth.

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1
brandbrand
+4+4
Starbucks Would Never Do This. Maybe That’s the Problem.
Jul 16, 2025

Starbucks Would Never Do This. Maybe That’s the Problem.

McDonald's proved what the "Listen to your customers" advice can actually do for a brand

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1
brandbrand
+4+4
“I Can’t Reach My Charger” – And Other Global Crises
Jul 09, 2025

“I Can’t Reach My Charger” – And Other Global Crises

When satire tries to punch up, but borrows imagery from the very people it wants to help.

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1
brandbrand
+4+4
British Airways brought Harry Potter magic to the real world
Jul 02, 2025

British Airways brought Harry Potter magic to the real world

How to stand out in an industry that's known for *yawn* ads

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1
brandbrand
+4+4
This Rescue Ad Was Tone Deaf
Jun 25, 2025

This Rescue Ad Was Tone Deaf

...and that's exactly why it worked, as a food ad

Abbhinav Kastura
Abbhinav Kastura
brandbrand
+4+4
Can an ad about war make you hopeful?
Jun 18, 2025

Can an ad about war make you hopeful?

How Sainsbury spoke with silence

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1
brandbrand
+4+4
When Your Product Carries History, Not Just Horsepower, you don't need to advertise
Jun 11, 2025

When Your Product Carries History, Not Just Horsepower, you don't need to advertise

The story behind Bajaj V, the motorcycle that was made from a war hero.

Abbhinav Kastura
Guru Nicketan
Abbhinav Kastura, +1
Viral Ads Explained Simply

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Viral Ads Explained Simply

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