brand
+4
Apr 1, 2026
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6 min read
How one kid took on Ogilvy (and others)
#Chatpat shows how to kill compassion fatigue by making one person impossible to ignore.
brand
+4
Mar 25, 2026
•
6 min read
Read this if your brand has the Spiderman Meme Problem
Sweden didn’t fix a branding problem with more ads. They fixed it by drawing a sharper line around who they are, and who they aren’t.
brand
+4
Mar 18, 2026
•
5 min read
Peak rivalry: Burger King turned McDonald’s into a coupon machine
The Whopper Detour is a masterclass in applied psychology, competitive mischief, and using your rival’s real estate as your media plan.
brand
+4
Mar 11, 2026
•
5 min read
Latest job AI stole: Grandma?!
How O2 flipped the script on a HUGE problem
brand
+2
Mar 4, 2026
•
3 min read
Selling a technical product? Stop explaining it.
Axion sold “less friction” by making you feel calm in a moment that should’ve been chaos.
brand
+4
Feb 25, 2026
•
6 min read
RICE RICE BABY: Good Ads Change Behavior
How a Greek wedding ritual became a masterclass in changing behavior without attacking identity
brand
+4
Feb 18, 2026
•
4 min read
British Airways made the perfect use case for AI+Human ads
How to blend familiar with novel by zooming in... and how technology can help
brand
+4
Feb 11, 2026
•
3 min read
Your ad budget could be... Rent money.
Heineken's “Starring Bars” move is what happens when a brand stops using community spaces as sets and starts treating them as partners.
brand
+4
Feb 4, 2026
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6 min read
Anti -Throw Up - Campaign: turn your product's 'victim' into its loudest advocate
To create a category, you need an enemy. The enemy can sometimes become an ally.
brand
+4
Jan 28, 2026
•
5 min read
What happens when brands stop “raising awareness” and start changing reality?
We see 'a new standard' being set! Kudos Powerade!
brand
+4
Jan 21, 2026
•
7 min read
When Reddit Stops Being Mean And Starts Building Your Car
r/AMA: Hey, we're Skoda. Wanna build our car?
brand
+4
Jan 14, 2026
•
7 min read
Why an e-commerce brand hijacked Call Of Duty!?
Because they had to go where the attention was.
brand
+4
Jan 7, 2026
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6 min read
Have you heard of WWF toys? We didn't either!
How to turn a dry conservation concept into a tangible message using the famous Russian nesting doll (matryoshka)
brand
+4
Dec 31, 2025
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8 min read
Hyundai produces films? Apparently YES!
What Hyundai’s “Night Fishing” teaches you about using technology as a constraint, not a gimmick
brand
+4
Dec 24, 2025
•
7 min read
How to turn A Dying Category into a Protected Species
The lesson behind Heineken’s “Pub Museums”: when you frame it as history, people fight to keep it alive.
brand
+4
Dec 17, 2025
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6 min read
When David Beckham sold beer - but not in the way you think
Inside Stella Artois’ anti-endorsement endorsement—and a simple framework for making icons work harder by showing less.
brand
+4
Dec 10, 2025
•
8 min read
When a Tattoo Replaces a Form
How #OptInk turned organ donation from paperwork into identity
brand
+4
Dec 3, 2025
•
6 min read
Fabric of England: When a Shirt Says What a Slogan Can’t
How one jersey did more than a hundred anti-racism posters
brand
+4
Nov 26, 2025
•
6 min read
The Currency of Well-Being: A Viral Campaign by Japan
How Nikkei Reframed Reality!
brand
+4
![They went to watch a romcom, ended up watching a horror film starring... their own child. [Free Resource Issue]](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=720,fit=scale-down,onerror=redirect/uploads/asset/file/041de963-a6c3-48b1-a0d1-f29cef7eb38c/Viral_Ads_Explained_Simply__54_.png)
Nov 19, 2025
•
7 min read
They went to watch a romcom, ended up watching a horror film starring... their own child. [Free Resource Issue]
When "sharenting" goes wrong: Deepfakes, data, and a message from Ella.
brand
+4
Nov 12, 2025
•
4 min read
From Berger to King, and then to Cannes
Burger King stunned everyone with a blinder
