Archive
brand
+4
Mar 25, 2026
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6 min read
Read this if your brand has the Spiderman Meme Problem
Sweden didn’t fix a branding problem with more ads. They fixed it by drawing a sharper line around who they are, and who they aren’t.
brand
+4
Mar 18, 2026
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5 min read
Peak rivalry: Burger King turned McDonald’s into a coupon machine
The Whopper Detour is a masterclass in applied psychology, competitive mischief, and using your rival’s real estate as your media plan.
brand
+4
Mar 11, 2026
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5 min read
Latest job AI stole: Grandma?!
How O2 flipped the script on a HUGE problem
brand
+2
Mar 4, 2026
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3 min read
Selling a technical product? Stop explaining it.
Axion sold “less friction” by making you feel calm in a moment that should’ve been chaos.
brand
+4
Feb 25, 2026
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6 min read
RICE RICE BABY: Good Ads Change Behavior
How a Greek wedding ritual became a masterclass in changing behavior without attacking identity
brand
+4
Feb 18, 2026
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4 min read
British Airways made the perfect use case for AI+Human ads
How to blend familiar with novel by zooming in... and how technology can help
brand
+4
Feb 11, 2026
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3 min read
Your ad budget could be... Rent money.
Heineken's “Starring Bars” move is what happens when a brand stops using community spaces as sets and starts treating them as partners.
brand
+4
Feb 4, 2026
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6 min read
Anti -Throw Up - Campaign: turn your product's 'victim' into its loudest advocate
To create a category, you need an enemy. The enemy can sometimes become an ally.
brand
+4
Jan 28, 2026
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5 min read
What happens when brands stop “raising awareness” and start changing reality?
We see 'a new standard' being set! Kudos Powerade!
brand
+4
Jan 21, 2026
•
7 min read
When Reddit Stops Being Mean And Starts Building Your Car
r/AMA: Hey, we're Skoda. Wanna build our car?
